Back in 1997, Steve Jobs, newly minted as Apple CEO (well “interim” CEO) began to cut back on Mac model proliferation. Stuck with loads of Performas with different model numbers but not very different specs, it was clear that Apple needed to clean out the catalog. The fundamental change, best signified by the iMac and […]

The long and short of it is that, if you believe some people, don’t ever (and I mean never) buy the first version of anything from Apple. It will be fatally flawed, and some of those flaws may not be fixable via a simple software update. So you’ll be stuck with buggy gear for being […]

Ahead of Monday’s Apple media event, it seemed to be all about Apple Watch. Now that it’s over and done with, it’s also clear Apple is making big investments into the future of the Mac, and, in fact, appears to be pointing into a probable direction for PC technology. So when you look at the […]

All right, so Apple did release a product that might kinda sorta be referred to as a 12-inch MacBook Air with Retina display. Only it was called MacBook, signaling a new product generation, and it made the existing MacBook Air seem positively thick and heavy by comparison. But I get ahead of myself. Ahead of […]