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    Microsoft’s New Ad Campaign Ignores Logic

    September 8th, 2008

    So Mrs. Steinberg comes to me the other day and starts talking about a new ad campaign featuring Bill Gates and Jerry Seinfeld. “What was supposed to be about?” she wondered. The puzzled expression on her face was obvious from across the room. Now Barbara doesn’t ordinarily talk about such matters. To her, they are […]


    Do You Want to Rent Music?

    November 24th, 2006

    If you ask Steve Jobs, he’ll tell you that people want to own their music. He can point to the fact that over a billion-and-a-half songs have been sold at the iTunes store, and that Apple holds over 80% of the legal music download market in the U.S. However, Microsoft and the various partners they […]