Several years ago, during one of their quarterly conference calls with financial analysts, Apple again dismissed the possibility that they’d ever build a cheap Mac. The reason, often stated, is that they didn’t want to build a crappy Mac. Well, it is true that, in the 1990s when Apple couldn’t do anything right (more or […]

I find some of the tidbits presented by so-called media analysts simply fascinating from a particularly perverse point of view. Take a commentary by Scot Finnie, the editor-in-chief of Computerworld, a sister publication to Macworld. You can certainly forgive Finnie for having the temerity to believe he knows how Apple should be run, since I’m […]

All right, as we reach mid-October, I continue to wonder just what is Apple planning that will result in lower profit margins as a result of a major product transition? Or has it already arrived? That development was signaled during the last quarterly conference with financial analysts to discuss Apple’s earnings. It sure ignited the […]

To tell you the truth, sometimes I prefer to simply ignore the latest round of speculation about possible iPod killers. Wall Street, of course, can’t stop worrying. When Sony introduced a new line of music players a while back, Apple’s stock went down. Surely Sony would make a dent in the iPod’s dominance, right? Napster […]