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    Newsletter Issue #995: Does Apple Really Want to
    Alienate Customers with ARM on a Mac?

    June 14th, 2020

    A lot of what passes for tech journalism — or mainstream journalism for that matter — fails to recognize the history behind a matter. So for several years, as Apple produced faster and faster custom ARM-based CPUs that vanquished competing silicon, there has been growing speculation that the Mac will get them next. On the […]


    Confusion About Apple’s Relationship with Suppliers and Such

    October 12th, 2017

    Long-time Mac users understand that Apple has had a complicated relationship with some of its partners, most particularly Microsoft. Even though Microsoft has produced products for the Mac, the company remains Apple’s biggest rival in the personal computing space. At one time, Apple was engaged in litigation with Microsoft over claims that Windows basically ripped […]


    Apple and Being Late to the Game

    October 10th, 2017

    This is a curious situation. Time after time, Apple is attacked for being late to add a feature to one of its products. Over that time, feature after feature will be listed as something Apple must have to avoid total ruin. Or something. Take the arrival of LTE service from a growing number of wireless […]


    Apple, In-house GPUs, and the Consequences

    June 23rd, 2017

    Apple has made huge progress in using its own silicon to power its mobile gear. The A-series processors, based on ARM silicon, are capable of performance that rivals traditional notebook personal computers with Intel Inside. Recent benchmarks of the 2017 iPad Pro reveal numbers that are faster than the latest MacBook and at least competitive […]