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    The Forgotten Mac

    June 16th, 2017

    Apple spent a surprising amount of time talking about Macs at last week’s WWDC. No, not just macOS High Sierra, but in introducing new hardware, and talking about forthcoming products. While Apple normally doesn’t say much about future gear, this time they couldn’t stop talking; well, mostly. But that doesn’t mean we have the full […]


    Consumer Reports Trolls for More Anti-Apple Hype

    March 22nd, 2012

    So a representative from Consumer Reports magazine appeared on a certain cable TV station claiming that the new iPad ran too hot. This came ahead of the magazine’s actual tests that had a different result, but it sure served as an attention-getter. Suddenly the media was paying attention to an issue that otherwise wouldn’t have […]


    The Apple Media Event: Efficiency Rules

    March 8th, 2012

    You just know that when Apple calls on the press to travel to New York or California to attend one of their special events, you can expect a long session with loads of flashy, but often tedious demonstrations. Usually the presentations are 60 to 90 minutes long, and start reasonably on schedule. That was true […]


    Apple Continues to Marginalize the Mac Pro

    May 4th, 2011

    Some time back, a few people decided to post some Tweets and blogs erroneously claiming that I expected Apple to stop building the Mac Pro then and there, or in the not-too-distant future. As regular readers of these columns realize, I’ve said no such thing. While I have addressed a possible future end to Apple’s […]