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    Welcome to Microsoft’s Newest Sales Tactic

    May 17th, 2007

    Over the years, Microsoft has without doubt used every sales trick in the book with which to hawk its products. Back in the 1990s, for example, facing threats from advanced operating systems from NeXT and other companies, Bill Gates touted a formidable new technology called Cairo that would virtually destroy the competition. Over the years, […]


    Reality Check: Does Apple Really Want to Conquer the Living Room?

    March 13th, 2007

    You’ve got to hand it to the tech pundits. They feel they not only have the right to tell you what’s going on in the tech world, but they sometimes pretend to read the minds of the executives in charge of the companies. Truly awesome! Now let’s be clear here. I’m a tech writer too, […]


    The Leopard Report: A March Release? No Way!

    March 6th, 2007

    Only a few weeks ago, I honestly believed that Apple would release Mac OS 10.5 Leopard by late March, to honor the sixth anniversary of the original release of Mac OS X. At the time, it seemed a logical conclusion, or at least a worthy goal. Now I’m not so sure, although some pundits and […]


    Vista and Mac OS X: Will Apple’s Sales Dip?

    February 14th, 2007

    I have to tell you that maybe I shouldn’t be so down on tech pundits and analysts when they make their proclamations about one thing or another. Sometimes they’re even right, and I’m sure that their jobs are incredibly difficult. After all, they have to predict the future and not embarrass themselves. So let’s take […]