We know that the tech media can’t stop talking about netbooks, particularly the one missing from the market, and that’s a model with an Apple label on it. It’s also not certain yet, despite what the pundits say, if the netbook will actually survive beyond its short-term success. What isn’t being understood here is that […]

Consider what some so-called tech pundits and industry analysts said in the long (some say endless) run up to Apple’s quarterly report. Mac sales are down and Apple has a problem. They’ve got to cut prices and rush out a netbook to save the business. Perhaps the best comment I read about Apple’s quarterly financials, […]

You’ve probably read those reports that PC sales are widely expected to contract this year by nearly 12 percent. This should come as no surprise, considering the shaky economic climate. As with autos, owners of personal computers will try to stick with the ones they have, spending money on upgrades rather than on replacement hardware. […]

Accompanying reports of the upcoming Apple shareholders meeting is the fact that Steve Jobs won’t attend. This is supposedly a big deal, considering all the concerns about his health and all. However, the tech pundits who have turned this development into a major story seem to be ignoring the critical fact of Jobs’ decision to […]