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    Apple and the Tech Support Factor

    June 14th, 2006

    Depending on whom you ask, Apple delivers just wonderful service in every respect, or treats its customers with an unreasonable amount of arrogance. What a wide gulf to traverse and indeed I am sure that both conclusions are perfectly true. Naturally, I’m very pleased that plans to place a huge Apple support center in India […]


    Apple Technical Support: Ready to Take a Dive?

    March 11th, 2006

    I approach the news that Apple will be equipping a new call center in India with up to 3,000 people with mixed feelings. On the one hand, I’m pleased to know that the company is growing and that more people around the world will benefit by getting paid gigs, although it would be nice if […]