In wondering what Apple is doing to jump start the company after the March quarter debacle, some commentators have pointed to clues from the R&D budget. Apple’s estimated investment now stands at $10 billion for the year. It has steadily risen in recent years, so clearly something huge is afoot. One industry analyst, Neil Cybart, wrote some perfectly […]

Ever since rumors first arose about an Apple Car, speculation has been fairly consistent. Apple has established a Project Titan, and has leased property in Sunnyvale, CA, near its Cupertino headquarters, at which to develop and test possible prototype vehicles. Recently, a project lead left the company, and there were rumors that Apple’s head designer, […]

This may come as a surprise to some of you, particularly if you’ve purchased a new car in recent years in the U.S. But the average age of a car on the road is 11.5 years. That means that it would be a 2003 or 2004 model, such as the VW Passat GLX I once owned. […]

On Monday morning, Mrs. Steinberg came to me and asked about the Apple Car? “The Apple what”? I responded, and I was somewhat distracted with another task. She pointed me to the TV set, where I observed a certain cable news station interviewing an editor from a well known tech publication who was pontificating on the subject. […]