It started out simply enough. Apple established a Project Titan with the purported intention to build an electric car with self-driving capabilities. Well, the actual goal might not be at all simple to accomplish, but the facts appeared to be correct, along with hiring of up to 1,000 people, plus setting up a test facility near the […]

At one time, Apple CEO Tim Cook was regarded as the man behind the scenes. But in the last year or two, he’s become quite the public personality, appearing on late night TV shows, financial news networks, and the U.S. Congress. That’s quite an achievement for someone who used to be the supply chain guy […]

I don’t know if this makes any sense, but for months, some members of the tech media and financial pundits have been pretty much calling Apple nearly dead and buried. Any time now, and the recent drop in iPhone sales — and similar results for the Mac platform — clearly indicate the company is in trouble. […]

It’s almost a given that Apple is deeply interested in the auto industry and might just be working on an electric car, dubbed Apple Car. Or at least that’s what Project Titan was supposed to be about, since it has been populated with veteran car executives from major companies. Why bother to bring such people […]