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    Newsletter #454 Preview: Here We Go Again: Revisiting Mac Versus PC Prices

    August 10th, 2008

    In recent months, I’ve come to believe that most people finally understand that Macs and PCs are comparably priced when comparably equipped. That is, until I read some more of that silly fiction that attempts to convey precisely the reverse, that Apple is the BMW, and the PC is the Ford, and that the former […]


    Why the Mac is Poised for the Mainstream

    August 23rd, 2007

    As much as the Mac has been marketed as “the computer for the rest of us,” their definition of “us,” as often or not, was regarded as the well-heeled through much of the company’s history. Indeed, the progenitor of the first Mac, the Apple Lisa, cost roughly ten grand, way beyond the budgets of most […]