All right, so Apple can’t even sit back and celebrate its record 3rd fiscal quarter profits without seeing its stock price plummet again. As usual, the reasons are complicated, and probably only related in part to the company’s actual performance or their immediate expectations for the current financial quarter. Although one press report erroneously stated […]

On the surface, Apple has a fairly complete line of products. If you want a relatively inexpensive note-book, for example, you spring for the MacBook, although some might not consider it so cheap. The MacBook Pro covers the rest of the line, but there are some who might crave for the really thin and light […]

For as long as I can remember, one of the biggest objections Windows users posed to buying a Mac was the price. The conventional wisdom, repeated by many technology writers, had it that you must pay a premium to buy a product with the Apple logo on it. But is it really true? Well, if […]

Through a large part of Apple’s history, it has focused primarily on the higher-cost, fully-outfitted professional models, with prices to match. As a result, profits were kept high, but sales figures weren’t so terrific. Sure, Apple made occasional forays into the consumer market, but not with such great results. The Performa series comes to mind. […]