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    The One Paragraph iBook/Mac mini Update Report

    July 30th, 2005

    I used to tell people they had to budget for a memory upgrade whenever they bought a new Mac. But that requirement is no longer as critical, except for the professional models, where the more RAM the better. In upgrading the Mac mini, the major change is an increase to 512MB of RAM, standard. The […]


    On Becoming a Consumer-Oriented Company

    February 5th, 2005

    Through a large part of Apple’s history, it has focused primarily on the higher-cost, fully-outfitted professional models, with prices to match. As a result, profits were kept high, but sales figures weren’t so terrific. Sure, Apple made occasional forays into the consumer market, but not with such great results. The Performa series comes to mind. […]