From time to time, Steve Jobs has said that certain product features were added because of lots of customer requests. Notice he never mentions the press as being the source of such changes, but wouldn’t that still make sense? Wouldn’t you think that long-time journalists who have covered the technology industry for years ought to […]

It’s a well known fact that Microsoft user focus groups with which to test product features. Apple? Well, they aren’t saying, although the general perception has it that Steve Jobs is the focus group of one who makes all the decisions, even the minutiae that some might not consider terribly important. Sure, Apple makes mistakes. […]

There’s no question that Apple’s marketing people like to use memorable names with which to identify some products or product features. Where, for example, a company might call its Wi-Fi router a WZR-G108, Apple calls it an AirPort Extreme. But that wasn’t always the case. When the first Macs with PowerPC appeared in 1994, there […]

There’s no question that Apple’s marketing people like to use memorable names with which to identify some products or product features. Where, for example, a company might call its Wi-Fi router a WZR-G108, Apple calls it an AirPort Extreme. But that wasn’t always the case. When the first Macs with PowerPC appeared in 1994, there […]