Consider that the event is known as the Worldwide Developers Conference, not Macworld Expo. Despite that, far too many people expected the sun, the moon and the stars when it comes to new product announcements during the Steve Jobs keynote address. Certainly it’s not as if Apple isn’t partly guilty for raising those expectations. The […]

One thing is certain and that is that Apple maintains tight-fisted control over information about the company. When it comes to new products, the entire marketing process from press release, to contacts with media and ads, is carefully orchestrated. And the results have usually been highly successful. Product announcements that would be routine at other […]

It’s fair to say that there are far more important things happening on this planet than the impending new product introductions from Apple Computer. That a single profit-making corporation, other than a major auto maker, occupies the hearts and minds of people of all walks of life, is just amazing. Some compare the iPod, for […]

You have to get used to Apple making new product announcements on Tuesdays. But this time it wasn’t a new Mac or a new iPod. It was just a mouse, but not just any mouse, because when Apple gets in the game, you can expect something, well, a little different. So now we have the […]