In the business world these days, far too many companies are worried about this quarter’s bottom line, so they can make Wall Street analysts — a strange and often ignorant breed — content, along with their stockholders of course. If you tell them that your marketing strategy might not bear fruition for another couple of […]

As my son enters his junior year as an undergraduate majoring in both journalism and political science, one of his courses covers research. This may seem a trivial issue in a world where the word “Google” is a verb for online research. But it’s not always that simple, and someone who makes a living reporting […]

In the previous chapter of this little tale, I pointed out how Apple’s skeptical protests about whether a possible new product makes sense should be taken with a grain of salt. On the top of the list were such “unthinkables” as a cheap Mac and an iPod with Flash memory, products that were later released […]