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    Do the Mac Rumor Sites Have Near-Total Freedom?

    March 16th, 2009

    Once upon a time, Apple courted the Mac press big time, particularly the major magazines. When a new product was being readied, editors would receive an early preview under a confidentiality agreement, so they could get a full feature story on the new product that would be published around the time of the actual release […]


    Expo Update: The MacBook Air — Definitely NOT a Desktop Replacement

    January 15th, 2008

    When the analysts get the essence of a new Apple product announcement essentially correct, you sort of expect that a few of the mainstream members of the press probably got an advanced peek. No doubt you’ll also see some early reviews that clearly not rush jobs, but clearly indicate the author had a lot of […]


    Not About the Expo: Does Anyone Remember CES?

    January 14th, 2008

    Over the past week, you may have read a number of stories covering the latest Consumer Electronics Show in Las Vegas. But did any single product or concept truly stand out? Think about it. Sure, Bill Gates made his swan song appearance, but did he present any real promises about future Microsoft developments — real […]


    The Leopard Report: Exaggerating the Impact of 10.5’s Delay

    April 16th, 2007

    I must admit that I am seldom surprised by the things I hear from Apple these days. Even though they strive for secrecy, the rumor mills work overtime whenever a major product announcement is forthcoming. So when the iPhone was unleashed, such elements as the touch screen and other frills weren’t all that amazing, although […]