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    How Can Journalists Be So Wrong About Apple?

    November 26th, 2007

    Let’s take a trip back through time, to the 1990s, where the words “Apple” and “beleaguered” were usually described in the same sentence, rarely more than a few words apart. I suppose you could say that there was a death watch too, with lots and lots of publications waiting for Apple to bite the big […]


    Newsletter #360 Preview: The Silly Season Revisited: Should Dell Take Over Mac Hardware?

    October 23rd, 2006

    It seems that almost anyone these days with the title “analyst” can go ahead and make a downright absurd claim and have it taken seriously. Take the Gartner Group, which is now suggesting that Apple should stop building Macs and hand off that assignment to Dell. I remember what that fellow named Forrest Gump said […]


    No, These Aren’t Apple Fool’s Stories!

    May 24th, 2006

    STORY #1: When Apple was considering just where to take its processor business, is it possible that it was planning to go with a startup company that had never released a single product? That’s what the stories say, that PA Semiconductor of Santa Clara, CA, was developing a PowerPC-compatible processor and that Apple had expressed […]