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    Apple Still Won’t Play the Game — Well, Mostly

    June 11th, 2009

    It’s fair to say that the fairly decent price reductions of the MacBook Pro series will have an impact. People who complain that Macs are too costly will have less ammunition to assert their case. Microsoft will have to recast its lame laptop buyer spots to recognize the new reality. Or maybe not. While not […]


    The Snow Leopard Report: Selling Updates Without New Features

    July 3rd, 2008

    Before Mac OS X took over, I wrote a book about Microsoft Office 2001. When Mac OS X arrived, Microsoft ported their office suite over, as Office X. Although they charged their standard upgrade fee for the suite, there were actually very few new features to talk about. One, as you recall, was “multiple selections,” […]


    Forget the Recession: Mac Sales Soar!

    March 19th, 2008

    As Apple’s stock remained down in the dumps, more over the general state of the economy than any particular problem with the company, the latest survey from NPD Group shows that sales of new Macs are on a roll. According to published reports, Apple has garnered a 14% share of the U.S. retail market, up […]


    Newsletter #429 Preview: The Mac Is On Top Again!

    February 17th, 2008

    That tired cliché states that little things mean a lot and when Apple removed the word “Computer” from the corporate name, many people understandably believed that Macs were going to be set on the backburner, letting them fend for itself, more or less. Certainly you had to believe the critics when Apple failed to give […]