Well, folks, get ready to suspend your disbelief. Microsoft has done it again. There’s a new ad campaign in which someone is given money and asked to go into a consumer electronics store and buy a note-book. Once again, Microsoft demonstrates that they require suspension of disbelief to get their point across. In this particular […]

When the media grabs on to something, even if it’s a false concept, you just know they’ll never let it go. Take those frequent claims that Macs are “premium priced” compared to the PC. In recent years, I’ve said over and over again that the Mac and the PC are priced in roughly the same […]

I suppose this week represented a huge test for Apple and the stock market. Knowing that Steve Jobs was going to be absent from Apple for five months, how would Wall Street react, particularly in light of the possibility that he might never return as CEO? Well, some analysts suggest that the financial community has […]

If you can believe Microsoft, they frequently put groups of users in little test rooms — or some sort of testing environment — and expose them to the new features in a product. By gauging their reactions, they decide whether those capabilities deserve to go into production. Now if you look at Microsoft’s shipping products, […]