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    Microsoft Wants You to Believe All PCs Are the Same!

    May 21st, 2009

    When you look at the latest ad campaign from Microsoft, the ones featuring an actor pretending to be a regular person, whose given a sum of money to buy a personal computer that suits their specific needs, what do they want you to believe? Well, the common assumption is that there’s a real Apple Tax, […]


    Mac Reality Check: More Myth Busting

    May 14th, 2009

    You’d think a company that’s been in the public eye since the 1970s would be pretty well known as far as products and strategy are concerned. But that doesn’t stop the myths and the FUD (short for Fear, Uncertainty, Doubt) from being spread by people who may have vested interests that prevent fair treatment of […]


    Don’t Tell Anyone: Apple Quietly Updates iMac!

    April 28th, 2008

    At one time, whenever Apple released a new or upgraded product, it would get major coverage at a Macworld Expo and WWDC. Today, two annual events are simply not sufficient to cover the range of Apple’s development process. Indeed, every few weeks, something new arrives with the Apple logo on it, from a new, cutting-edge […]


    Apple’s 2007 Lineup: The Excitement Underwhelms

    May 15th, 2007

    In keeping with predictions from the Mac rumor sites, Apple finally delivered its first Mac upgrade for 2007, a minor speed bump and feature enhancement for the best-selling MacBook line. To be sure, the improvements, through modest, were nonetheless welcome. For example, processor speed is now boosted to 2GHz and 2.16GHz, hard drives are beefier […]