So I talked to a local hair stylist the other day, someone whom I regard as reasonably tech savvy, and he told me why he would never buy an iPhone 4. “Too many problems,” he said, although he wasn’t able to name anything specific. He wasn’t alone in expressing that viewpoint. My wife said she’d […]

Unlike many tech companies, Apple has a long-range vision. Maybe you didn’t see how the iPod would develop, the ongoing improvements in the iPhone or the path from Mac OS X 10.0 to 10.6, but there’s little doubt Apple had broad concepts about the direction of these products from Day One. I wasn’t surprised when […]

In the wake of a press release from RESCUECOM, a third-party computer repair service, that Apple remains the top-rated company, I have to wonder why so many people perceive Macs and recent Mac OS versions as seriously flawed. Clearly there’s a disconnect, since other surveys, from Consumer Reports and elsewhere, also show superior ratings for […]

The other day I saw what appeared to be an ad for the iPhone, depicting a new app that allowed you to manage your auto insurance policy. But rather than segue to the telltale Apple logo, it turned out that this was actually commercial for GEICO, complete with that lizard-like puppet that serves as the […]