When he dispatched all the extraneous and confusing Mac models in the 1990s, Steve Jobs split the lineup into two camps — the consumer Mac and the professional Mac. This was best exemplified by the iMac and the Power Mac. The notebooks became iBooks and PowerBooks. The distinctions were obvious. Even after the first Intel-powered Macs arrived in […]

I read a piece at Wired this week that reminded me of something that many of today’s Mac users probably never heard before. June 6, 2016 is the 11th anniversary of Steve Jobs’ original announcement that Macs were switching from the PowerPC to Intel. And to say that Mac users of the time were surprised is […]

Back in 1997, Steve Jobs, newly minted as Apple CEO (well “interim” CEO) began to cut back on Mac model proliferation. Stuck with loads of Performas with different model numbers but not very different specs, it was clear that Apple needed to clean out the catalog. The fundamental change, best signified by the iMac and […]

So the image of Apple after Steve Jobs took over the company in 1997 was of a place where secrets were kept. While rumors were always present, Apple didn’t spill the beans until the right time, usually shortly before a product was set to be introduced. Sometimes it would happen earlier, if there was no […]