So there’s an article in a certain tech publication that presumes to explain the possible downsides in Apple’s design decisions for the forthcoming Mac Pro refresh. Certainly the key issue, that of expandability, is front and center. There are also legitimate reasons to hold one point of view or the other, but some tech pundits […]

Apple is no stranger to switching processor architectures. Back in 1994, Macs were moved from the Motorola 680×0 family to the PowerPC. In theory, your Mac should have run a whole lot faster, but as a practical matter, it took a while for apps to be redone for the new processor. So you were stuck […]

In 2005, Apple announced a mostly unexpected processor transition, from PowerPC to Intel. This decision wasn’t made lightly, or because Intel had a better sales team, or because Steve Jobs was friendly with Intel’s CEO. The real reason was that the PowerPC had become to be a dead-end for Apple. The highly touted G5 was […]

There is a fairly standard routine for product refresh cycles in the auto industry. After a major model upgrade, in which the sheet metal and inner workings are extensively redesigned, the manufacturers take a breather (or start work on the next major revision). Annual updates for the next few years will tend to be incremental. […]