Once upon a time, Apple courted the Mac press big time, particularly the major magazines. When a new product was being readied, editors would receive an early preview under a confidentiality agreement, so they could get a full feature story on the new product that would be published around the time of the actual release […]

At one time, Apple had to endure the accusation that they were overcharging for their products. You had to pay the alleged “Apple Tax” if you went Mac, whereas the PC was clearly a whole lot cheaper. Well, these days that’s not quite true. When you compare a Mac with name-brand PCs with similar hardware […]

Before every last one of you gentle readers delivers a collective, ear-shattering “yes” to that question, maybe we should look more carefully at all the possibilities. Could it be that Apple’s business strategy works best the way it’s being executed, even if we don’t like it very much? To attempt to answer that question, let’s […]

I’ve noticed that, of late, that people who care about such things aren’t speculating all that much about the alleged “hidden” or “top secret” features of Mac OS 10.5 Leopard. Instead, they’re wondering when the darn thing will be released, as if that’s something that is more important than almost anything in their lives. More […]