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    Warming Up to An Apple Netbook — Maybe

    May 6th, 2009

    We know that the tech media can’t stop talking about netbooks, particularly the one missing from the market, and that’s a model with an Apple label on it. It’s also not certain yet, despite what the pundits say, if the netbook will actually survive beyond its short-term success. What isn’t being understood here is that […]


    How Should Apple Answer Microsoft’s New Ad Campaign?

    April 20th, 2009

    This weekend, more of Apple’s neat Mac versus PC vignettes came out. While the usual Windows flaws, such as susceptibility to malware, were covered, Apple was careful not to respond to Microsoft’s latest marketing attempts to regain lost ground for the Windows platform. It’s not as if Apple didn’t respond at all. Corporate communications rep Bill Evans […]


    Apple’s Unfortunate Economy of Words

    August 5th, 2008

    So we all understand the original version of the iPhone 2.0 software was mighty buggy. Applications had a propensity to crash far more often than they should, and that includes Apple’s own Mail and Safari. Even more irritating, text entry in Mail would sometimes become dog slow, and only a restart would set things right. […]


    Newsletter #426 Preview: Turning Good News Into Bad

    January 27th, 2008

    As I was listening to some talking heads debate Apple’s financial prospects on a 24-hour cable TV show this weekend, I had the vain hope that they would provide a needed dose of reality upon the bad tidings surrounding Apple Inc. these days. In the end, it was a mixed bag. One financial analyst said […]