A normal part of child psychology is that, if the parent asks for something, the response will often be the opposite of what they expect. This is part of the process of establishing the child’s own independent personality. Now I wouldn’t say that Apple’s strategy shows a childlike veneer, but they certainly have long-term marketing […]

So a client, a semi-retired jazz concert producer, called me the other day and asked me to set up a wireless router for him. I thought for a moment about the $60 variety available at many consumer electronics outlets, but then decided that this wasn’t such a good idea. You see, this particular client wants […]