If we all had the same expectations and preferences, there might be only one product in each category. So if everyone preferred Coca Cola to Pepsi or 7 Up, would there be a need for any other fizzy soft drink? What about Nestle bottled water over Aquafina or Desani? Should one company’s idea of a “pure, […]

The typical criticisms about Apple over the years have fallen into a narrow range. It depends on the era, but back in the 1990s it was about being a niche PC maker. Indeed, Michael Dell, founder of Dell, was once famously quoted as saying that Apple should return the money to the investors and close […]

It almost seemed as if Apple went with the crowd when the iPhone grew up. So with the 4.7-inch iPhone 6s and the 5.5-inch iPhone 6s Plus, and their predecessors last year, it was abundantly clear that Apple was answering the most significant competitive threat head-on. Samsung had made hay of building big smartphones, particularly the ones […]

Once upon a time, when Apple was installing rofowerPC chips in Macs, there came a time when Intel appeared to be soaring ahead in the CPU horsepower race. Do you remember when Pentiums began to approach 4 GHz, while the PowerPC G5 topped out at 2.5 GHz, and that required liquid cooling? So, in theory, the Pentium must have been […]