When Apple moved to large display iPhones, they routinely kept an older four-inch model in stock. In large part, this was to offer an alternative for people who couldn’t afford the flagship versions, although it’s also true that some people never liked the larger handsets. Regardless, Apple evidently didn’t take the smaller form factor seriously. It […]

I knew I was taking a chance. I boarded an early morning flight to San Jose (yes I knew the way) one spring day in 2001. I had perhaps a one hour margin of error, and a late arrival might have made this trip a waste, because I would not have been able to get to Apple’s […]

The rumor sites were pretty much on the mark about Apple’s March 21st media event. From a 4-inch iPhone, to a mid-sized iPad Pro, even the basic specs were mostly accurate. Clearly Apple’s supply chain is leaking like a sieve and it’s doubtful Apple can do very much about it. But they were game. Apple put on […]

You know, Apple could keep doing what it’s doing and no doubt remain successful. While there are lots of tech and industry pundits who believe they know better,  that Apple is constantly screwing up, sales and profits show otherwise. That doesn’t mean a company necessarily succeeds on the basis of quality — and I can […]