So when Tim Cook first attempted to reassure professional Mac users that they had the love, there was plenty of skepticism. A lot of that was centered on the unfortunate fact that the Mac Pro hadn’t been upgraded in three years. If Apple really cared about pros, wouldn’t they have released at least a minor […]

From time to time, The Night Owl gets it right when predicting what Apple is going to do. Take OS X Mavericks. After Mountain Lion became available as a $19 upgrade in 2012, I suggested they might as well make it free, and they did the following year. Not that Apple necessarily listens to me, […]

The ingredients may have been there for Mac sales to continue to fall. Up till the fall of 2016, only one Mac had been refreshed, the MacBook with the usual processor upgrades. While OS X became macOS with the release of Sierra in late September, not a peep was heard from Apple about any further […]

So as we speak — more or less — Consumer Reports is rerunning its MacBook Pro battery tests. These are the ones that resulted in a non-recommended rating. That’s the first time such a thing happened to an Apple product, so it had to be extremely important. Potentially, it could hurt sales, and it sure brought […]