Despite all the critical misgivings, the original iPhone SE was a hit with the audience to which it was marketed. While Apple had moved on to handsets with 4.7-inch and 5.5-inch displays before the spring of 2016, there were millions of customers who thought they were too large. A four-inch display was quite enough, particularly […]

Over the years, some tech pundits have decided that Apple really needs to drop the Mac. To them, it has outlived its usefulness and, besides, far more money is made from selling iPhones. But it’s a good source of hit bait to claim that “Mac users don’t really matter to Apple.” Indeed, Apple has, at […]

To understand what the Apple Store meant to me, let me tell you a personal story. In the 1960s, I had a hobby, building radio and general audio gear. Some of it I bought for myself, others I assembled for friends — at no charge. Well, I was a teenager, living at home. I wasn’t […]

Funny how some Apple critics are so often proved wrong. Take the claim that, when Sir Jonathan Ive became Apple’s Chief Design Officer in 2015, it was the first step on the road to leaving the company. Maybe he’d just gather up his family and return to the UK, or perhaps find another gig. In […]