• Explore the magic and the mystery!


  • » Currently browsing posts tagged with: Phil Schiller

    Let’s Discuss the iPhone: Did Apple Meet Your Expectations?

    October 5th, 2011

    I suppose you could call Apple’s iPhone launch the lesser of what was expected, although the hardware changed quite a bit. But I don’t want to get ahead of myself. The anticipation for Apple’s iPhone media event, at the corporate headquarters in Cupertino, CA, was unprecedented. Early on, it almost seemed as if the cat […]


    The Lion Pricing Report: The Night Owl Was Right!

    June 7th, 2011

    All right, Steve Jobs did show up at this year’s WWDC keynote, but VP Phil Schiller and the rest of the crew did the heavy lifting — at least for the first two parts of the presentation. But let’s get this little nugget out of the way first: Just last week, the Tech Night Owl […]


    Apple’s Iron Fist

    February 23rd, 2010

    All right you know that Apple Inc. is brilliant when it comes to spin control. They have managed to control their corporate message far better than any other company and, in fact, probably better than many governments. Whether it’s all due to the iron fist of Steve Jobs, or it’s a cooperative approach formulated by […]


    With Apple It’s Rarely About the Features

    February 9th, 2010

    As I read the complaints about the lack of a Web cam and “true multitasking” on the iPad, I’m reminded of the complaints folks voiced years ago about the original Mac OS. In those days, as I mentioned in yesterday’s column, Apple cobbled together a cooperative multitasking system to allow you to run more than […]