When Steve Jobs introduced the latest incarnation of the MacBook Air last fall, he made it perfectly clear that you were seeing the Mac portable computer of the future. In the past, the Air had been the poor stepchild for the rest of the lineup, reportedly with middling sales, but sufficient to keep Apple’s faith […]

Just moments before I started writing this article, I listened to an ad on a local talk station that aptly summarizes the Mac versus PC argument in less than a minute. The announcer asked whether the listener would finally follow their New Year’s Resolution to fix serious problems on their PC? What problems? Well, slow […]

With CES in action this week in Las Vegas, as usual, you can bet that Apple’s absence will be felt more than ever. Apple doesn’t do the trade show circuit; they even stopped attending the Macworld Expo, emphasizing their own specially targeted media events, and the ability to reach customers via a growing retail chain […]

The search to discover secrets about Apple’s latest and greatest gadgets has reached a fever pitch. You almost think some people are examining the trash bins in the vicinity of the Apple campus in Cupertino, CA for telltale evidence of what they’re working on. Of course, physical documents would be shredded as a matter of […]