For years, Apple has been credited (or blamed) for charging premium prices for their products. In many cases, the critics were right, but only until you actually compared the hardware and software with the competition. Suddenly, the prices ended up being highly competitive. The situation changed considerably with the arrival of the iPad. Apple continues […]

While there is surely lots of anticipation about the next iPhone, and even perhaps the iPad 3, though it may nine or ten months away, I wonder about the pent-up excitement over that expected MacBook Air revision. Sure, the MacBook Air, resurrected from relative obscurity with a smart refresh last year, has been a shining […]

Some time back, a few people decided to post some Tweets and blogs erroneously claiming that I expected Apple to stop building the Mac Pro then and there, or in the not-too-distant future. As regular readers of these columns realize, I’ve said no such thing. While I have addressed a possible future end to Apple’s […]

Every few months, another Mac gets an update. Except for the extra promotion about moving to unibody enclosures, and the last MacBook Air upgrade, the product refresh is announced with little more than a press release, and perhaps a few brief interview opportunities with senior Apple executives, but not Steve Jobs. More interesting is that […]