It had to happen. When Apple decided to add quad-core processors to some versions of the new iMac, and increase the number of RAM slots, they cannibalized a lot of potential Mac Pro sales. Indeed, the vast majority of people who buy the remaining Macintosh tower computer can probably do quite nicely, thank you, with […]

So far, just about everything Apple has done ends up confounding the skeptics. So when they were admonished to cut prices sharply, they sort of responded with the MacBook Pro, but this week introduced new iMacs, a new MacBook and Mac mini lineup, and kept the prices at the same level as their predecessors. How […]

Now that the new iPods, iTunes 9 and iPhone 3.1 are in the wild, speculation is mounting about the next great Mac product introduction. But it doesn’t take rocket science to fathom what Apple might be up to when it comes to a product upgrade. You just look at the models that are getting long […]

So this plaintive refrain is repeated over and over again in two radio ads I heard this morning, while driving to the local convenience store for a cup of java. In each case, the announcer assured us that the company they were hawking would fix all that ails those boxes for modest hourly rates. Now […]