You’ve heard all this before: There’s an article in a certain online publication that pretends to analyze Apple under Tim Cook and Jonathan Ive and reach conclusions about the company’s future. There’s a lot nuance as to what they believe Apple is doing or not doing, but, obviously, real facts are scarce. It’s not as if […]

Some believe that Macs were the most popular personal computers on the planet before Microsoft and Windows took over. But that was never true, not even at the beginning. In the old days, “real PCs” used MS-DOS and many were actually made by IBM. Sure, Macs were popular among certain classes of PC users, particularly […]

If you want to spend as much as $10,000 and more for a personal computing workstation, Apple has a solution for you. Orders for the new Mac Pro were first accepted on December 19, and, within hours, you had to wait until February to get one. And that even applied to the standard configurations. Either […]

All right, Apple’s vision of the personal computer is that of an appliance. This is one key reason, for example, why upgrade options are usually very limited. Turn it on, use it, turn it off. You needn’t worry about what goes on inside, although that’s not the way PCs have traditionally been designed. Of course, […]