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    Yet Another Look at Mac Sales Numbers

    November 8th, 2017

    It’s easy to forget when PC market surveys get it all wrong. The facts are simply ignored, as follow-up stories pretend it never happened. So early in October, both Gartner and IDC released surveys of global PC sales. According to IDC, Mac sales totaled 4,901,000, representing a mere 0.3% growth over last year. Gartner, however, […]


    A Curious Solution to Address Apple’s iPhone “Problem!”

    November 7th, 2017

    For the past few years, Apple has been regarded as essentially a one-product company, because more than half of its revenue is generated by the iPhone. The theory does that, if iPhone sales tank, or start to erode, the company is in deep trouble, very deep. The impression was only buttressed during the quarters where […]


    Apple’s Financials Expose Flawed Mac Sales Estimates

    November 3rd, 2017

    Let me get to the basics first: Apple’s fourth fiscal quarter financials were blowout by any reasonable estimate. Up until the announcement, it was believed by many that iPhone 8 sales weren’t so good. Reports that iPhone sales in China were up by a decent margin were taken seriously, however, but regarded as only temporary. […]


    More About the Business Case for the Mac

    October 27th, 2017

    When I wrote about recent Apple partnerships with businesses, I only looked at part of the equation. There’s a lot more to report, but I’ll get to that shortly. Now the closest look I had at the business case for the Mac was a company I worked at during the mid-to-late-1980s. It was a prepress […]