For years, Apple gear has been regarded as expensive, sometimes in the luxury class. Thus owners of such products were regarded as well-off, elites, or people who just didn’t understand the value of a dollar; well, make that whatever currency you use in your country. I know that when I first brought a Mac into […]

When the first iPad debuted in 2010, its reasons for existence were not altogether clear. In large part, it seemed little more than a giant iPod, with the added capability of being able to access cellular data, as an option. It used iOS, and worked with mostly scaled up version of iPhone apps. Over time, […]

Our image of Apple, Inc. has long been that of a maverick company that defies the conventional wisdom and goes its own way. Here’s to the “crazy ones” indeed! In the old days, the most famous example was the Macintosh personal computer. Where computers in the early days used an arcane text-based interface, paying lip […]

Over the years, some tech pundits have decided that Apple really needs to drop the Mac. To them, it has outlived its usefulness and, besides, far more money is made from selling iPhones. But it’s a good source of hit bait to claim that “Mac users don’t really matter to Apple.” Indeed, Apple has, at […]