As expected, iPad sales continue to decline at a fairly large pace. To those who thought the skies were the limit with Apple’s tablet computer, and that it would soon take over the PC world, well customers clearly have different priorities. So after a few years of large sales increases, they began to stall in 2014, and […]

One huge difference between Apple and other PC makers can be summarized by the word “legacy.” They rarely look back, even when it comes to honoring an anniversary, which is why you never saw a twenty-fifth anniversary Mac in 2009. This marketing strategy became obvious first in 1998, when the original Bondi Blue iMac was […]

On the heels of having to post a $250,000 reward for information leading to the capture of the person or persons responsible for the Conficker worm, it’s beginning to look as if there are more major threats to the dominance of Windows in the personal computer universe. Consider reports now that HP is seriously considering whether […]

I don’t take TV ads very seriously. Some are mildly entertaining. Except when I’m watching a live broadcast, however, I’m too busy whizzing past them with my DVR’s fast forward function. Unless the claims are overtly bogus, rather than just mildly questionable, I don’t give them much attention. But this doesn’t happen if you’re Apple […]