You’d think a company that’s been in the public eye since the 1970s would be pretty well known as far as products and strategy are concerned. But that doesn’t stop the myths and the FUD (short for Fear, Uncertainty, Doubt) from being spread by people who may have vested interests that prevent fair treatment of […]

I suppose a company’s life-cycle might resemble that of a living creature. Some die rapidly, often without achieving success. Others attain the pinnacle of success, grab the brass ring and discover the end of the rainbow. A precious few, such as Microsoft, come to dominate their industry. You can almost think of them as invulnerable, […]

Fascinating how things change. Back in the 1980s, when Macs became dominant in the publishing industry because of the LaserWriter and PageMaker, you didn’t read about the goings on at Apple in the mainstream press every single day. It’s hard to realize that Apple had a double digit market share way back when, although the […]

Someone once said that all they knew was what they read in the newspapers. I suppose one could substitute the words broadcasting and online these days and come to the same conclusion. In any case, if you pay any attention at all to articles about personal computers, you’d have to think Apple is number one […]