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    Memo to Apple: Ignore the Analysts

    April 16th, 2009

    Now this may be the sort of column that works against my interests, since I’ve long been a member of the crowd that keeps making suggestions about improving Apple’s marketing and product plans. Like others in the tech media, though, I can tell you that I have no experience whatever running a multinational corporation. So […]


    Is the Netbook a Bait and Switch Scheme?

    April 9th, 2009

    All right, you know that Apple has been urged repeatedly to jump into the burgeoning netbook market as quickly as it can. These trimmer, slimmer note-book-style computers are supposedly the only real profit center for PC makers during the economic downturn. Unfortunately, when you charge a “mere” $300 or $400 for a note-book computer, regardless […]