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    The One Paragraph Apple Event Report

    March 4th, 2006

    The big news to come out of the product introduction session for reporters at the Apple campus is that 50% of the Mac product line has gone Intel in just about two months. Although the lowest-priced version of the Mac mini is now $100 more, there’s a lot more value attached to it. It includes […]


    How Apple is Changing Expectations: No, It’s Not a Secret!

    February 18th, 2006

    As the first MacBook Pros begin to ship, there is no mystery why Apple continues to trump its rivals. Back in January, when the Intel-based laptop was first introduced, two versions were described and a February delivery date was promised. And you know about promises from computer companies. Microsoft, for example, hasn’t done very well […]


    The Leopard Report: What About a Public Beta?

    August 27th, 2005

    After a few years of promising and then failing to deliver its industrial-strength operating system, Apple changed its tack. First, there was a Public Beta version in September of 2000 to prove Mac OS X was for real, and then it clamped down. New versions are now demonstrated and then seeded to developers strictly to […]


    The Apple/Intel Report: Lest We Forget!

    August 13th, 2005

    A little over two months ago, the Mac universe turned upside down and we’re still debating the impact. For years, we were told that Intel was our enemy, part of the villainous Wintel gang that meant us ill, that the processors Apple bought from Freescale Semiconductor and IBM were far superior. Year after year, at […]