You know how it works. Someone decides to go after Apple in an online post, because putting Apple in the title is sure hit bait. So they create a situation to make it appear that Apple has done wrong, or is doing something that poses a danger to customers, or is vulnerable to danger. Or […]

Although there has been plenty of fear-mongering about Apple’s approach to security over the years, the fact remains that there’s still no compelling need to install antivirus software on your Mac. While there is security software for Android users, it’s not needed for iOS. If you are careful about the sites you visit, and you don’t click […]

In marketing, branding may be as important or more important than the product itself. Sometimes a brand name becomes a verb for an entire product category. For years I referred to a bandage as a “Band-Aid” until I realized I was giving Johnson & Johnson free publicity. My mother would always refer to a certain kitchen appliance […]

You know, Apple could keep doing what it’s doing and no doubt remain successful. While there are lots of tech and industry pundits who believe they know better,  that Apple is constantly screwing up, sales and profits show otherwise. That doesn’t mean a company necessarily succeeds on the basis of quality — and I can […]