The iOS refresh has been an annual event since the beginning. You can depend on learning about the next version a WWDC keynote and now, with an active public beta program, access to the new iOS within a month or so thereafter. While Apple had settled on longer cycles for the operating system formerly known as […]

Over the years, I’ve read about loads of reasons not to buy anything from Apple, or at least to be deeply concerned about what the company is doing. While there’s plenty of room for different opinions, one hopes the facts don’t change. But sometimes things become so murky that simple marketing or branding exercises can turn into […]

Some time before the acquisition sayf NeXT returned Steve Jobs to Apple in 1996, he was asked to comment on the state of the company. He mentioned something about milking the Mac for all its worth until it was time to move on the next great thing. I can’t cite the article so many years later, but […]

The speculation about Apple rebranding OS X as “macOS” intensified this week when some developer documentation mentioned a new revenue split for subscriptions via in-app purchases. So for the second year and beyond, it would be reduced from 30% to 15%. If that holds true, developers are getting a much better deal. That should have been […]