Apple is great about setting expectations. So recent OS X releases have each had over 200 new features. Why not 150? Why not 300? Well, evidently 200 sends the appropriate marketing message, although the numbers might be fudged just a little bit. Certainly, if you look at the full feature sets of Lion and Mountain […]

Although the applause and cheering were quite loud during Apple’s WWDC keynote when new versions of iOS and OS X were demonstrated, the media has not quite taken to either. I suppose Wall Street hasn’t either, witness the continuing, if gradual, erosion of Apple’s stock price. So what’s wrong with Apple’s OS upgrades that the […]

I could probably devote every one of my columns to the silly comments tech and financial pundits make not just about Apple, but other companies and products. Every time I think a sense of sanity is returned, there’s not another example of someone who has gone off the deep end. Take a commentator who works […]

This week, Apple announced some new apps for the Apple TV “hobby,” or area of interest, or “grand vision.” So you now have HBO Go, from Time Warner, WatchESPN, from Disney, Sky News, Chrunchyroll, an anime subscription service, and Qello, for concerts. All right, I’m not familiar with some of these services, but that’s just […]