So Apple generated record revenue and profits, not to mention record sales for the iPhone and the iPad, during the company’s fiscal first quarter. That’s what is generally considered to be the holiday quarter for 2013. But it wasn’t enough to impress Wall Street, which explains a sharp dip in the company’s stock price in […]

That 1984 commercial for the Apple Macintosh, directed by Ridley Scott and influenced by George Orwell’s “1984,” has become the stuff of legend. To some, it was the greatest TV spot ever. It may also be that Apple never, ever, scaled those heights again when it came to advertising, and that includes the original “Think […]

When the Flashback trojan horse outbreak occurred in 2011, an estimated 600,000 Macs were infected, a frightening development for those who felt the platform was pretty safe and secure. A Java virus, Apple received lots of criticism for not releasing a fix promptly. At the same time, those who felt that Mac malware would intensify […]

Any day now, Apple’s long-awaited Mac Pro refresh will go on sale. Before you consider the spectacular looks that convey the impression of a fashion statement as much as a powerful technological tool, you want to consider the fact that it was long believed that Apple didn’t care about power users. It was all about […]