In recent years, Apple has turned topsy-turvy for long-time Mac users. Whereas the Mac used to be the cash cow, now it’s relegated to third-rate status, just behind the iPad when it comes to quarterly revenues. So there’s been the wrongheaded perception that Apple doesn’t care about Macs anymore, and would just as well have […]

The other day, I read yet another story about a lingering Apple problem, the inability to merge that dreaded Apple ID with another in your household or business. Certainly the problems are obvious: Licensed content purchased under one Apple ID doesn’t work when you login with another. This is particularly true of movie downloads, since […]

One of my long-time support clients sent me an email while the WWDC keynote was being streamed around the world. Her reaction to the first demonstration of OS X Yosemite? “Yuk!” To her, the Mac would no longer be a Mac, but some offshoot of an iPad, and she didn’t want any part of it. […]

Hardly a day passes where I don’t see a dumb headline about Apple. As you regular readers know, putting Apple in a headline is often guaranteed to generate traffic. Even users of products built by other companies can’t resist Apple, so if you want to build up that hit count, and beef up your monthly […]