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    Yet Another Stupid Mac User Mind Reading Attempt!

    August 11th, 2015

    There’s an assumption on the part of some people that Mac users are mindless dweebs, people who will loyally follow Apple Inc. over the edge of a cliff to prove their loyalty to the platform. Facts don’t matter to them, it’s claimed. So if Tim Cook says a new Mac feature is the bee’s knees, they […]


    About Those Reports that Apple is in Dire Trouble

    August 4th, 2015

    Quarter after quarter, Apple Inc. reports record sales. More iPhones are being sold than ever before, and Mac sales are rising while most PC makers are confronting lower sales. The PC industry may be on its last legs, but Apple has managed to carve out a growing share of the market segment that matters. That’s the […]


    Apple and Microsoft — About Philosophy

    July 31st, 2015

    So in recent days, more and more tech pundits have published comparisons between OS X El Capitan, still a ways from release, and Windows 10, which arrived this week for download and bundled with some new PCs. Looking over these two, which actually derive an idea or two from one another, you can see where Apple […]


    Memo to Apple: How About Better Release Notes for Public Beta Testers?

    July 29th, 2015

    An unknown number of beta testers are now eligible to receive prerelease versions of OS X El Capitan and iOS 9. So far, there have been three releases of the OS X public beta and two releases of the iOS public beta, compared to five betas of El Capitan and four betas of iOS 9 […]