Apple is very invested in California, witness the choice of Mavericks, a popular surfing location in that state, as the name of the tenth reference release of OS X. And the phrase, “Designed by Apple in California,” adorns the products. But designing is only a part of the equation. At one time, a lot of […]

So Apple’s cards have been on the table for a long time now. Mobile gear and traditional personal computers are two different breeds, and they are not meant to become one. At least not now. This is very different from what Microsoft is trying to do with tablets, witness the Surface, which has, so far, […]

Let me put my cards on the table, without saying too much beyond the obvious. When Gmail began in 2004 as a public beta, where you had to be invited to sign up, I decided to give it a try. Now the same was true with Hotmail, AOL and other services over the years. I […]

So the cultural meme has it that Apple products are notoriously overpriced, and you can do far better if you go elsewhere. That scene has played itself out for years, and even though Apple remains extremely profitable, the demands for cheaper prices just won’t stop. At the same time industry analysts state that Apple must […]