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    The Optical Drive is Next to Go

    November 16th, 2010

    I read an article the other day quoting an executive from Lenovo claiming that far fewer and fewer customers were buying note-books with optical drives. The number continues to decrease year after year. But Apple already figured that out when the MacBook Air was originally introduced. At the time, the Air was roundly criticized because […]


    Is the Pressure Growing on Apple to Produce Cheap Gear?

    December 29th, 2008

    When you’re number one in a market, the pressure is always on to somehow remain on top, or even expand the difference between you and number two. Apple has to worry about that primarily with the iPod and iTunes. But since both are so far ahead of the rest of the market, it doesn’t seem […]


    The iMac Report: Apple Left the Proprietary World a Decade Ago

    May 7th, 2008

    Lots of pundits are content with putting the words “Apple Inc.” and “proprietary” in the same sentence. A lot of that is, of course, due to the tight vertical integration of all of their products, from the iPod to Macs and Mac OS X. However, there is an awful lot about the Mac these days […]


    The Great Hardware Pitch: The Midrange Tower Revisited

    March 4th, 2008

    Do you remember the Mac IIci? Well, that compact and ultra-efficient box (which first premiered as the IIcx) had sufficient space for three peripheral expansion slots, a cache card slot and room for 8 RAM sticks; the latter is the same as today’s Mac Pro, by the way. Of course, you can substitute an optical […]